Tips for Shooting Your Video
Stand out from the crowd and increase your chances of winning! We’ve put together a list of hints and tips to get your creative juices flowing and to help you create a stellar video. We are looking for entries that are imaginative, thought provoking, and fun.
Questions to keep in mind as you create your video:
Half of the world’s global population is already living in urban areas, and that number is expected to explode over the next thirty years. We want to know how new and emerging technologies might positively impact life for urban dwellers of the future. Think about issues that are currently problematic for many major cities – transportation, housing, pollution and energy consumption – and then share with us how you imagine technology could improve or solve those problems.
· How could our cities change for the better?
· How might existing or future technologies help bring about that change?
· What will future cities look like?
· How might technology help make the cities of the future more sustainable?
· How might the character of urban neighborhoods change?
· How might technology help make cities more livable?
· How might urban transportation need to change (car-free cities, for example)?
Be original! Surprise us!
What you should NOT do
- Don't overthink it. We don’t expect you to change the world with one video; so don’t worry too much about the details. The important thing is to show us something that reveals your unique perspective.
- Don’t be boring. Resist going for the most obvious interpretation; use your imagination and think about innovative ways you can make your submission stand out.
- Don’t worry about production quality. We aren’t expecting a Hollywood-quality production. Ideally, we want something that will hold our attention from beginning to end, that surprises or delights.
- Don’t trade style for substance. We are more interested in great ideas than we are great camera angles. Share a video that tells a story or has a message.
- Don't be a perfectionist. Don’t worry about getting every detail just right— we’d rather it be done than it be perfect!
What you SHOULD do
- Pick an idea or example you like. You’ll have a better time if you’re working with an idea/topic/example you connect with, so choose the one that you’re really excited about.
- Think about timing. Videos can’t be longer than 55 seconds, so plan your time (and your final edit) accordingly.
- Consider the message. Think about your message to viewers and how you can best communicate it visually. Whether through a montage of images or video footage, help us understand your vision.
- Have a standout moment. Try to plan for a standout moment that will make your video memorable, setting it apart from the competition.
- Leave us wanting more. Your video should have us shouting for an encore! Think about how your video can surprise, excite, or otherwise move the viewer.
More helpful hints...
- Think about how the topic makes your feel. Where does the topic take you? Do you feel happy, sad, excited or some other emotion as you think of it? Think about how you can best translate the emotion of the theme through accompanying visuals.
- Think of your personality. Think about what makes the video uniquely your own; how your life experience or personality could influence your video.
- Experiment with content. Think about interesting or innovative ways you can use the type of content you film to help communicate and support your overall message. For example, you might film real people in real situations, a choreographed dance routine, scenes from nature, or use other objects as visual metaphors (toys, Legos, etc).
- Be original. It can be helpful to look at videos to get inspired, but make sure you don’t imitate or copy something that’s already out there.
- Involve your friends. Have a friend who wants to take part? A collaboration can be fun and rewarding, so think about teaming up -- sometimes two minds are better than one!
Go ahead: record videos in your native language.
Videos can be recorded in any language, however we ask for owners of non-English language submissions to provide a brief English-language description or transcript of their video.
Do not use any copyrighted materials.
Be careful not to use any protected or copyrighted materials you don’t have the rights to, including music, video, animation, and/or brand names. Looking for free music to use in your video? Check out these options:
• Epidemic Sound
• YouTube Audio Library
Be creative and have fun!
We are looking to laugh, learn and be inspired. Show us your personality and what makes you and your innovation unique. You don’t need fancy or professional equipment to submit a video (although if you want to make a Hollywood-style production, that’s fine too!)