Tips for Shooting Your Music Video

 

We’ve put together a list of hints and tips to get your creative juices flowing and to help you create a winning music video. We are looking for entries that are imaginative, thought provoking, and fun. Help us bring the power and wonder of classical music to future generations!

 

What you should NOT do

  1. Don't overthink it. We don’t expect you to change the world with one 90 seconds long video, so don’t worry too much about the details. The important thing is to show us something that makes classical music feel surprisingly modern and fresh.
  2. Don’t be boring. Resist going for the most obvious interpretation; use your imagination and think about innovative ways you can make your submission stand out.
  3. Don’t worry about production quality. We aren’t expecting a Hollywood-quality production. Ideally, we want something that will hold our attention from beginning to end, that surprises or delights, and that helps us see classical music in a new light.
  4. Don’t trade style for substance. We are more interested in great ideas than we are great camera angles. Share a video that tells a story or has a message.
  5. Don't be a perfectionist. Don’t worry about getting every detail just right— we’d rather it be done than it be perfect!

 

What you SHOULD do

  1. Pick music you like (from offered by Allianz). You’ll have a better time if you’re working with a song you connect with, so choose a piece that you’re really excited about.
  2. Think about timing. Videos can’t be longer than 90 seconds, so plan your time (and your final edit) accordingly.
  3. Consider the message. Think about your message to viewers and how you can best communicate it visually. Whether through a montage of images or a choreographed dance interlude, help us understand your vision.
  4. Have a standout moment. Try to plan for a standout moment that will make your video memorable, setting it apart from the competition.
  5. Leave us wanting more. Your video should have us shouting for an encore! Think about how your video can surprise, excite, or otherwise move the viewer.

 

These hints might give you ideas...

  1. Think about how the music makes your feel. Where does the music take you? Do you feel happy, sad, excited or some other emotion as you listen? Think about how you can best translate the emotion of the song through accompanying visuals.
  2. Consider the composer. Keep the identity of the composer in mind and consider how their life experience or personality could influence your video. 
  3. Experiment with content.  Think about interesting or innovative ways you can use the type of content you film to help communicate and support your overall message. For example, you might film real people in real situations, a choreographed dance routine, scenes from nature, or use other objects as visual metaphors (toys, Legos, etc).
  4. Be original. It can be helpful to look at other existing film or music videos to get inspired, but make sure you don’t imitate or copy something that’s already out there.
  5. Involve your friends. Have a friend who wants to take part? A collaboration can be fun and rewarding, so think about teaming up - sometimes two minds are better than one!

We can’t wait to see what you come up with!